Life Cereal Is Looking for Its Next ‘Mikey,’ and Your Kid Can Audition

Quaker's "Mikey Likes It" ad for Life cereal was one of the longest-running ads in history. It's the one where a kid who hates everything tries Life cereal and LIKES it. It came out in 1972, ran for more than 12 years, and is one of the most famous ads ever.

Now Quaker is apparently planning some sort of reboot of it, and your kid could be the next Mikey. They're looking for kids between 4 and 8 years old, boys and girls. They posted a four-line script to audition with.

If you want your kid to audition, you have to submit their video through the website LifeCastingContest.com by April 27th.