The beer company that stepped into a pile of good fortune (and then nearly flubbed it) with Carson King, is now bringing a big-dollar discount to Iowa that could really "snowball" into real savings for beer drinkers.

KCRG reports Busch beer is tracking snowfall in seven cities, including Des Moines this winter. And here's why:

With every inch that falls between Jan. 1 and March 21, people who are 21 years old or older in Iowa will receive $1 off of Busch Beer via a rebate.

Busch Snow Day

Belly up Iowa, we're drinking Busch tonight!