The 2025 Iowa State Fair is officially over, which means that a winner has been crowned in the Best New Fair Food Competition!

2025 Best New Fair Food Finalists

Back in July, the Iowa State Fair unveiled more than 60 new fair foods that would debut in 2025, as well as the top 11 finalists for the Best New Fair Food Competition. The top 11 included:

After a big tasting event held at the Iowa State Fairgrounds on July 15th (which we were invited to attend!), the top 11 was narrowed down the the top THREE. Those three were the Bacon Chicken Ranch Eggroll from Winn & Sara's Kitchen, the Three Little Pigs from Whatcha Smokin? BBQ, and the Scotcheroo Shake from Over The Top. Fairgoers were then able to vote on their favorite of the three during the 2025 fair.

Read More: We Tried 11 2025 New Iowa State Fair Foods - Here Are Our Top 3

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2025 Winners

For the second year in a row, Winn & Sara's Kitchen was the 2025 People's Choice Best New Food winner! The Bacon Chicken Ranch Eggroll was the clear favorite in the competition. According to the press release:

"There were 10,711 votes for the People's Choice Best New Food this year. The Bacon Chicken Ranch Eggroll received 44.7% of the votes. The Scotcheroo Shake from Over the Top placed second with 32.3% of the votes, and Three Little Pigs from Whatcha Smokin? BBQ was third with 23%."

There were a few other awards given away this year for new fair beverages. The Best New Drink (with Alcohol) was the Pink Pony Cooler from JR's SouthPork Ranch, and the Best New Drink (Alcohol Free) was the Watermelon Lemonade from Jada's Funnel Cake.

Past Winners

The Iowa State Fair has been hosting their Best New Fair Food Contest since 2013. Let's take a look at all of the winners from the past 12 years, courtesy of the fair's official website:

All of the Best New Fair Food Winners at the Iowa State Fair

The Iowa State Fair has been hosting their Best New Fair Food Contest since 2013. Let's take a look at all of the winners from the past 12 years, courtesy of the fair's official website!

Gallery Credit: Courtlin

GALLERY INFORMATION:

  • 2013 - Shrimp Corn Dog, Zag's Po Boys
  • 2014 - Funnel Cake on a Stick, Multiple Vendors
  • 2015 - Ultimate Bacon Brisket Bomb, The Rib Shack
  • 2016 - Not Your Mamma’s Taco, Iowa Turkey Federation
  • 2017 - Pork Almighty, Steer ‘N’ Stein
  • 2018 - Apple Eggroll, Applishus
  • 2019 - Georgie’s Roast with the Most Wrap, G Mig’s Wrap Stand
  • 2021 - Chicken Egg Salad with Fry Bread, Cluckin’ Coop by the Iowa Egg Council/Iowa Poultry Association
  • 2022 - The Finisher, The Rib Shack
  • 2023 - Deep-Fried Bacon Brisket Mac-n-Cheese Grilled Cheese, What's Your Cheez
  • 2024 - Bacon Cheeseburger Eggroll, Winn & Sara's Kitchen
  • 2025 - Bacon Chicken Ranch Eggroll, Winn & Sara's Kitchen

The Most Delicious Fair/Festival Foods That We've Ever Had

Happy fair food season! Here are some of our favorite fair and festival foods that we've had here in Iowa!

Gallery Credit: Courtlin