You won't see this 2 minute ad in Iowa tonight during Game 3 of the NBA Finals. It will be shown in Chicago, Dallas, L.A., N.Y. Sacramento, San Francisco...and of course, Washington.

The Yocha Dehe Wintun Nation of California sponsors the original two-minute video. It was produced by the National Congress of American Indians for www.ChangeTheMascot.org.

Redskins owner Daniel Snyder says the nickname will remain forever. This ad will ramp up the pressure, which is already intense.

I think if RG III ever gets behind this campaign, it would, at the very least, change the conversation.