It used to be called the "Mark" of the Quad Cities". Then they named it the "iWireless Center." On Sunday October 1, 2017 the name changes again.

It happens from time to time. I like to think of it as a "logo face-lift"

Are you ready to begin referring to this buildng by it's new name?

For the next ten years it will be known as the...(wait for it)...TaxSlayer Center.

Yup, starting October 1, the former iWireless Center will be known as the TaxSlayer Center. 

I don't know about you, but I like it. It sounds bad-ass.

Here's the official scoop from the company's Press Release:

"TaxSlayer, a leading online and professional tax and financial services technology company, today announced it has acquired the naming rights to the Illinois Quad City Civic Center Authority's 12,000 seat multi-purpose arena and conference center located in Moline, Illinois. The venue, formerly known as the iWireless Center, will be renamed TaxSlayer Center on October 1st, 2017. The deal, brokered by Impression Sports & Entertainment, has a total term of 10 years for a full value of over $3.3 million."   

There's more:

"TaxSlayer has experienced rapid growth in the Midwest, and we're thrilled to expand our presence there through this strategic partnership," said Chris Moloney, Chief Marketing Officer, TaxSlayer. "Our company is about radically transforming the way people use technology, allowing our hardworking customers to spend less time on the things they have to do and more on what they want to do. We know our customers are passionate about sports and entertainment, and our sponsorships, including the TaxSlayer Bowl, are key to showing them what we offer and providing support to their local communities." 

It's known professionally as "naming rights". And it occurs when a sporting or music venue, stadium or arena gets a new sponsor. Heck, they even name hospitals now!

So, starting on Sunday you will hear us referring to the "old" iWireless Center as the TaxSlayer Center in Moline.

As the old telephone recording used to say: "please make a note of it".

[via: TaxSlayer]