Hy-Vee to Open Clothing Boutiques
Groceries, flowers, restaurants, and Starbucks are already at Hy-Vee and now you can buy clothes.
According to the Star-Tribune, a new Hy-Vee in Lakeville, Minnesota opened earlier this week with a 3,300 square foot fast-fashion clothing department from F & F, a European brand that Hy-Vee is working with for the first time.
Hy-Vee's executive vice president of strategy and chief merchandising officer, Jeremy Gosch, told the Des Moines Register the style of the clothing is similar to Forever21 and H&M. Clothing items will range in price from $8 to $45 with products available for men, women, and kids. The product line will be updated every eight weeks.
Plans call for the clothing boutiques to be expanded to Hy-Vee stores in Iowa later this year. The first two Iowa stores will be one on Fleur Drive in Des Moines and on North Ankeny Blvd. in Ankeny.
The Lakeville, Minnesota Hy-Vee also has a bagel shop, made-to-order Mexican food, and a smoothie and juice island. I don't know about you, but I like the sound of those additions too.