Hy-Vee Partners With ‘Wahlburgers’ Restaurant Chain
Hy-Vee already does it all. Grocery stores, gas stations, and their Market Grille Restaurants. But the grocery chain will get into the restaurant business officially by teaming up with the chain Wahlburgers.
Hy-Vee announced yesterday that it has partnered with the restaurant chain founded by Paul Wahlberg and his brothers, actors Donnie and Mark. The agreement calls for Hy-Vee to build and operate 26 Wahlburger restaurants in seven Midwest states. The first will be built in Des Moines and will be open by mid-2018. No other official locations were announced yesterday, but Eastern Iowa is listed as a future potential location.
Hy-Vee will also be selling Wahlburger food at its Market Grille locations inside most stores. This isn't the first time Hy-Vee has done business with the Wahlberg family. Last year actor Mark Wahlberg appeared at a Des Moines store to announce that Hy-Vee would be carrying and selling his brand of fitness supplies.
Hy-Vee also announced a deal with Orangetheory Fitness that would put fitness locations in or near Hy-Vee stores. The first such location will open up in the Twin Cities later this year.