As expected, the Fourth of July holiday weekend saw a lot of people heading to the theater. Unfortunately for the new releases, those people gravitated toward films that have already been in theaters for a few weeks. Once again, Jurassic World and Inside Out dominated the top 10, leaving newcomers like Terminator Genisys and Magic Mike XXL out in the cold.
When Universal scheduled Ted 2, they surely had no idea that Seth MacFarlane’s swearing teddy bear sequel would be squaring off against one of the biggest box office juggernauts of all time...a juggernaut that they themselves had created. So it’s not surprising that Jurassic World topped the box office again and it’s not surprising that Pixar’s Inside Out held onto second place. What is a little surprising is how low Ted 2 opened, falling significantly short of its predecessor’s opening weekend.
No one has ever been shy about putting Tom Cruise’s apparent death wish front and center whenever it’s time to promote a new Mission: Impossible movie. Like with previous entries in the series, most of the chatter surrounding Mission: Impossible – Rogue Nation has revolved around the myriad of ways the franchise’s leading man put his life on the line for our entertainment. The new trailer puts many of his craziest stunts front and center, including that still-jaw-dropping shot of Cruise clinging to the the side of an airplane as it takes off. The movie’s message is clear: this man almost died for you. Reward him with strong box office receipts.
Here’s how crazy this weekend is: Pixar’s Inside Out had the biggest opening for an original, non-sequel of all time...and it still came in second to Jurassic World’s second weekend. There’s literally nothing to ashamed of here. Sure, it may be the first time a Pixar movie hasn't opened in first place, but the only reason it didn’t open in first place is because it was dueling 2015’s greatest juggernaut. These two are worthy opponents and both are victors.
Tomorrowland may have taken the top spot at the box office in its debut weekend, but things still look awfully grim for the George Clooney sci-fi vehicle. Not only did the film open far below expectations, it faced serious competition in Pitch Perfect 2, which continued to kick aca-butt in its second weekend. And it wasn’t the only new release to under-perform, with the Poltergeist remake also falling short of early predictions. If you were a new release this weekend, things were awfully rough.
It’s no secret that Pixels began its life as a short film, a special effects demo that showed off some inventive and amusing imagery that wasn’t required to have things like, you know, a plot or characters. So the feature version of Pixels had to find an excuse for classic arcade characters to invade Earth and that excuse was aliens. Who look like Pac-Man and Donkey Kong for some reason. And whose greatest opponent is Adam Sandler. Okay. The new trailer isn’t going to change your mind if that premise still sounds like nails on a chalkboard.
In one weekend, Pitch Perfect 2 has handily outgrossed the entire run of its predecessor, proving that you should never underestimate a sleeper hit that steadily grows an army of dedicated followers through the power of Blu-ray and DVD. Right below it, Mad Max: Fury Road opened to respectable numbers that will look disastrous to anyone who doesn’t pay attention to the details. Let’s dive in.
There’s a bizarre narrative floating around the internet: Avengers: Age of Ultron is already a disappointment because it didn’t open higher than The Avengers in its first weekend. This seems to be ignoring the fact that The Avengers had the biggest opening of all time and Avengers: Age of Ultron now has the second biggest opening of all time, which is nothing to scoff at. Sure, the sequel may not match the numbers of the first movie in the end, but it’s already well on the way to becoming one of the biggest movies of the year. And of all time.
If there were any lingering doubts about the popularity of Star Wars in the year 2015, Star Wars Celebration killed them. Ruthlessly. When the the live-streamed panel for Star Wars: The Force Awakens premiered the second trailer for J.J. Abrams’ wildly anticipated sequel, you could feel the internet quiver and shake underneath the weight of the hype. It was a staggering event that made the next few geek-friendly trailers released in the following days feel like small potatoes in comparison. And yes, this hyperbole is backed up by raw numbers: the second trailer for The Force Awakens shattered the record for most trailer views in 24 hours.
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